In recent years Uppada's soaring popularity has led people to back track to its root learn about the creation process of this sarees .The weaving technique is called Jamdani, which is age old technique of Dhaka (Bangladesh). Yet after so much research and writings, people still get lured into the tale of jamdani's history, like they get lured into an old folktale, over and over again. The fabric itself is hypnotic. One can stare at the intricacy of the motifs for hours and still be unable to grasp the amount of patience, work and time needed to create it. During early 19th century the production of expensive Jamdani suffered set back. The most important cause of decline and the ultimate extinction of the Jamdani industry was the industrial revolution in England, which introduced modern inventions in manufacture machine-made Jamdani with the support of jacquard and soon it began to capture the world market for jamdani.
This old weaving technique has been re-introduced in Uppada during the year 1988 by Ghanshyam Sarode, a textile designer. And thus we have created a new BRAND i.e. "Uppada Sarees" which took almost a whole one decade, and now the people are fond of the sarees.
We are the manufacturers of pure Jari Uppada Sarees, Paithani Sarees, Jamdani Sarees, Gadwal Sarees, Narayanpet Sarees, Khadi Sarees, Kalamkari Sarees, Nilambari Sarees, Swetambari Sarees. Other exclusive sarees of Mulbary silk Sarees, Tassar Silk Sarees, Muga Silk Blend Sarees. Now these sarees are manufactured at :
Uppada Sarees Pvt Ltd,
B-63, 1st Floor,
D.D.Colony,
Shivam Cross Road,
Hyderabad-500007.
Phone: 040-27425666
Mobile: 9440051735
Email: sarode1@gmail.com
Website: www.uppada.com
He is a textile designer with a difference. He produces reams of material in mind-blowing patterns on handloom weaves and allows his creations to be sold by boutiques with their tag.
Inspiring Fashion enthusiasts over a period of two decades, he has woven his way through an enriching experience of textiles and varied surface treatments.
Having worked with the artisans and craft men all over the country, he has unmatched knowledge of the traditional craft forms, in entire south in weaving patterns. His stand apart quality lies in modifying these traditional crafts for the modern consumer yet preserving the richness of the craft and tradition. He is most established designer in India in terms of infrastructure and distribution; He holds the status of a revivalist in the Indian fashion industry, which has successfully bridged the gap between traditionalism and modernity. His designed sarees are well known personalities in India and abroad.
No matter how creative and original an artist, designers like Sarode have to be content with being able to push their masterpieces through the competitive market at the cost of their individuality as designers and put up with a booming pirated business. As long as patenting doesn't become a (mandatory) reality, many a master artisan is bound to an incognito existence. Jamdani weaves were amongst most prized contribution to the rich textile heritage of India. The various historical references to the superb quality and the high-esteem in which these fabrics were held, are too numerous to elucidate though it can be said that they form part of some of the most valued textiles in collections all over the world. The Victoria and Albert Museum of London have a fine collection of jamdanis.
The saris with their distinct decorative patterns,seem to hold an especially high status in the society. Being the work of two people in couple of months, the price for a Jamdani sari lies well above the ordinary weaves of the saree, and one of the costliest sarees. He holds the status of a revivalist in the Indian saree industry. Now we are relentlessly into indigenous R&D.
We have had successful shows and stand alone fashion in India including New Delhi,Mumbai, Chennai, Bangalore, and Calcutta, to name a few. We had four extremely successful exhibitions in USA, since last five years. Sarode traveled all over the world on several occasions like textile fairs mainly to UK, Europe,Hongkong, Singapore, Dubai and Korea.
